​I don’t know about you, but I’m so happy it’s the weekend! The weekend is that time that we so often use to decompress after a hectic week. And this week was hectic!

Question – did you notice the theme in the emails I shared this week?

This week has been all about wellness – and I hope they’ve served as a good reminder to you (I know they did for me). There was Dr. Roch Herold on Tuesday discussing worksite wellness and Geoffrey Blake on Thursday bringing us Grateful Sweat as part of his Global Gratitude network.

And this all leads perfectly into #4 in my series on “Handling the Highs and Lows of Entrepreneurship” as we talk about the need to…Take Care of Yourself.

And I’m not talking about self-care here; I’m talking about taking care of yourself physically.

When you care for your physical body, your mental health follows. And when you are in good physical health, your brain is supported, which means you are operating and making decisions from the best possible place.

I’m sure you can think of times in your life when you weren’t taking care of yourself physically. Maybe your diet was not where it should be. Perhaps you weren’t drinking enough water. Or your physical activity was limited because you had so much on your plate.

And…how did you feel physically?

What kind of decisions were you making?

What was your emotional health like?

You may have held on for a while, but eventually, when you’re not taking care of your body – it stops taking care of you.

For an entrepreneur eating well, sleeping, drinking water, exercising, and meditating are not optional.

They are non-negotiable.

Thursday of this week, I asked you to reply to my email and tell me one thing you did for your health that day, and I have to say, I was a little disappointed. I didn’t hear from many of you.

Now, you may have been busy or thought that I didn’t really want you to hit reply – but that’s not the case. I do want you to share.

So, let’s try it again today! What are you going to do for your physical health today?

And if not today, what can you do this week? Can you…

• Commit to taking a 20-minute walk three days this week?
• Stock your frig with fresh fruits and vegetables?
• Drink more water?
• Play soccer with your kids?
• Try a new healthy recipe?
• Practice yoga at the end of the day?

Just remember, a healthy body leads to a healthy mind and a more even-keeled emotional state – and isn’t that what we all need and want?
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Please comment below. I would love to hear from you.

​Happy Thursday to you!

I hope you’ve been having a great week and had a chance to check out Dr. Roch Herold’s “What Businesses Need to Know Right Now” interview about worksite wellness that I shared on Tuesday.

Often, we’re so busy working in and on our business that our health and well-being can sometimes go to the back burner – and that’s not where it needs to be. It definitely deserves a place up front – because if you’re not healthy, your business is going to suffer.

And that brings me to another person you should certainly get to know – and that’s Geoffrey Blake. Some of you were introduced to Geoffrey in December when I shared his Global Gratitude Jar with you all as a way of bringing more intentionality and, yes, gratitude into your life on a daily basis.

As part of his Global Gratitude initiative, Geoffrey also has Grateful Sweat! This is a group within Global Gratitude that’s dedicated to “Finding gratitude in the miracle of our bodies, our abilities, and our adaptabilities.”

If you’re looking for support from like-minded people as you work to find time to move each day – then you just might want to check this out!
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Please comment below. I would love to hear from you.

​What is ergonomics, and why does it matter?

This is actually a really important topic.

The influx of patients that I’ve been seeing over the past three months has been primarily due to ergonomic issues. Before, it was people that were out driving, and it was car accidents and slips and falls, or people who were weekend warriors, and they were doing this and getting into situations where they would be in pain.

But now, activities have calmed down, or people aren’t doing as much, and you’ve had a huge shift of the population from one work setting to another.

So, if you were active and busy as a teacher, or if you were on your feet moving around, now you’re stuck at home. And you’re working from your bed or your couch, God forbid, the kitchen table. And it’s not the custom chair that your Fortune 500 company provided for you when you’re at your desk – and that causes a lot of issues.

People didn’t realize it, and they don’t realize it until they come to the office. And then we ask them: When did your pain start? What changed? And it was their workspace.

What’s the cause of a lot of new conditions that we’ve been seeing? What is going on?

Ergonomics is basically it’s the study of how one works. So, this is important because every company wants to have a safe and productive work environment, to promote a highly effective workforce. And we want to have highly efficient employees. That’s the basic ingredient for any successful business is to have a highly efficient employee.

But whether you work for yourself, if you’re an entrepreneur, or you have that Fortune 500 company, or if you’re a civil servant, you’re a teacher or a firefighter or a police officer, and you have a vest on all the time, and you wear a gun belt – all of these things are ergonomic issues.

And your ergonomics plays a huge part in how your health is impacted on a daily basis. Many times, when people have issues and we’re going over their x-rays, and their actual slides, I tell them that it usually boils down to two ways that your body can be affected by the outside environment.

It’s either a macro or a micro trauma, and a macro trauma is something like a car accident, sports injury, or the slip and fall on the ice. That’s macro trauma – you did something real quick, and you notice it right away. Micro trauma is different. Micro trauma happens on a daily basis, but because you’re doing it all the time, you don’t realize that it’s causing micro trauma to the body until you’re doing it for two to three weeks or months or years, and then after a while, it’s just one more thing that happens. And your body just says, “I give up,” and gives you pain signals. You start getting sciatica, or you start getting numbness and tingling down the arm.

A lot of times, part of our job here at the office is educating people on the micro trauma that they don’t even realize that they’re causing. That’s what ergonomics is all about.

What are the signs and symptoms that people need to pay attention to while working?

“It’s really clear, when you fall off the ladder, you need to seek attention. But these kinds of micro traumas that are happening constantly – do you know what the signs are?”

As a chiropractor, I’m used to people coming in, and when I ask them, “How long has this been going on?” – it’s very rare that I get the past week or two, it’s usually past several months, or even several years.

It amazes me the number of people across the board – and it doesn’t matter where you’re from or if you’re male or female – how many people live with pain on a daily basis. And how many people accept pain as normal. Or even headaches as normal. Patients will come in because the back pain finally got so bad that they just couldn’t take it anymore, and it’s stopping their normal routine. So, they want you to adjust their back pain, but I start having a conversation. And I might ask: Do you get headaches? How often do you get headaches? Every day?

I get that all the time – that’s something that we’ve just accepted as normal. So, the first thing I want people to start paying attention to is pain. It sounds simple. But there are people, at least 60 to 70% of the people watching this interview, that are dealing with some level of pain. My goal is to tell you to stop ignoring it. Pay attention to it. What is it doing?

If you’re driving a car, and you have a light flashing saying that you need oil, or you need gas, you can keep driving, it’s just a warning. So, that’s what pain is, and so many times people just keep on going until the tank hits “E” until the gas runs out. And then it’s an emergency status.

And that is what brings a lot more strain to the healthcare system. Because there’s a lot of people ignoring pain until it’s too late. Unfortunately, for some people it’s that first sign of pain that might be the last one. It might be a heart attack. It might be colon cancer or something like that. So, I want to encourage everybody out there to start paying attention to pain – especially if the pain is showing up while you’re working.

If it’s that neck pain because you’re using your laptop when you’re working from home, or if you’re a driver – driving a truck – or if your police officer in your car and you’ve got the gun belt on, pay attention to the pain that you’re feeling every time you’re sitting down, and you starting to get that shooting pain or sharp pain or even uneasiness. That’s something that you just have to pay attention to.

The second thing to pay attention to is overuse. With overuse that’s basically the repetitive motion. How many times do you even realize that you’re looking off to the left, and you’re looking off to the right? Or somebody is using the mouse, and their carpal tunnel is starting to act up. How many times do you have to pick up a box? Are you bending to lift something?

The last thing, and this one is really key, especially as we’re trying to come out of the pandemic, but I really want people to pay attention to fatigue, to stress, and to burnout. Mental health is something that’s really important. People have been going through a lot, their families have been going through a lot – and that can spill over into the workplace in one way or another. Use your weekends or your days off, or your time off to rest and reset.

“Have you been working on your mental health during this time? Do you take the time to disconnect? To spend time doing some things that you enjoy outside of your work? Don’t dismiss the importance of doing these things.”

What are the top 5 things people should do to avoid having increased pain at work?

The first thing I would say is positioning. Remember positioning. I want everybody to do a self-assessment of the position that they’re in the longest while they’re at work. A good way to do this is to have someone come in while you’re working and take a picture while you’re at work.
Make sure that you’re starting with the correct posture when you’re sitting or standing. In ergonomics, they call that the power zone. The power zone is your shoulders are relaxed, your elbows are close to your body, and your hands just relax. If you want to come to the keyboard, maybe you have armrests, you’re resting your elbows, and you’re just wrapping them up on the keyboard. You’ve got your ears over your shoulders, and your shoulders are over your pelvis. So, pay attention to your positioning.

Number two is to pay attention to frequency – that’s how many times you’re doing the same motion. And try to make sure that you can balance out your frequency. In terms of this, if you’re always using the right arm, you can always just switch. You can reconfigure your keyboard so that you’re not always using the same hand and the same mouse all the time, you can switch it to the left hand. If you’re working and doing different things, there are so many things you can do to switch up on the frequency of how you do things, and this can bring more balance to the workspace.

The third is proper support. You want to make sure that you have the right lumbar support if your neck is tired. And you want to make sure that your chair comes up to at least your upper shoulders. Some people, if they’re standing or driving, they might need a lumbar support or a back brace or something to support. Think about different things. Your insurance company or the company that you work for might be able to cover it. If you’re an entrepreneur, talk to your accountant. But these are things that you need to be a highly efficient worker.

“If your employees are working from home, have that conversation, share this video with them, so that they understand how to better create their workspace so that they can feel good in the space.”

Number four is to be versatile. So many people are getting those standing desks, but what happens is that people will forget to switch up their workspace. I just went over this with a patient the other day. You should be able to switch up between three to four different positions while you’re at work. It might be sitting up straight. The second one may be leaning forward. The third one could be leaning back a little bit while you’re working. The fourth one, if you have that versatile sit-to-stand desk, allows you to stand up and do something like that.

Number five should be self-care. I would say get treatment if the problem is really severe. See your primary care doctor, see a good chiropractor, if you need one. Reach out to me online, and I’ll see if I can find you somebody that you can talk to who is a good physical therapist, massage therapist, etc. Use your benefits to your advantage.

But don’t just ignore number five. Self-care can consist of exercising, proper stretching. And of course, you need to help with that. Get the care that you need. If your body is giving you those warning signs, pay attention to them, and make sure that you address them properly in the right time. You don’t want the signs to spiral out of control and become something that is very hard to address, or God forbid, you need further intervention that you couldn’t handle down the road.

“I love the really practical steps that we can take to bring more awareness to how our body is working while we’re working. And by doing these things, we help ourselves to be more productive and feel good.”

3 Action Steps
1. Pay attention to ergonomics and how it may be impacting your health.
2. Take note of aches and pains, overuse syndrome, and your mental health that all affect your health.
3. In order to decrease pain, you need to do five things: pay attention to positioning and frequency, have proper support, be versatile, and practice self-care.

Connect with Dr. Roch Herold on LinkedIn and find out more about the Maryland Spine Institute.
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Please comment below. I would love to hear from you.

​Who can relate to this scenario?

You start your business, and things are really clicking along. You’ve got new clients, and they’re referring you to others, and your business is growing. There’s money coming in. You’ve established some systems and processes to help make things go a little smoother. You’ve even set some big goals for yourself that will get you to that next level.

And then a client calls and says they need to go in a different direction.

Or your finances take a hit due to a few unexpected – and rather large – expenditures.

Or one of your processes let you down, and you missed a crucial step for a client – and now the client is mad.

And all you can think is: Maybe it’s time I quit trying to run my own business and go back to life working for someone else.

We’ve ALL felt this way.

We’ve all had days when we’ve wanted to quit – me included.

But I can’t help but think of the advice that Nastia Liukin, American Olympic Gymnast, shared: “Never quit on a bad day.”

Nastia was coached by her parents, and they always told her that she could never quit gymnastics when she was having a bad day. If she went to the gym or a competition and had a great day and still did not wish to continue, then she could leave the sport.

But she couldn’t quit on a bad day.

And neither can you.

As an entrepreneur, it’s normal to feel like quitting every single day – especially on those not-so-hot days. But if you give up on your worst day, you’ll never know if you could have turned things around, solved the problem at hand, and created a better outcome.

You will not have learned anything from your experience.

And your business is all about learning…and growing, innovating, and improving.

It’s not about quitting.

Because the things that made you want to take that big step to create your own business are the very same things that will help you turn a bad day around. They’re the things that will keep moving you forward.

So, no quitting on a bad day, alright? And if you’re feeling like you’re ready to throw in the towel – know that you can always reach out to me.
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Please comment below. I would love to hear from you.

​Happy Thursday!

I won’t take up much of your time today – I just have a couple of quick questions!

Who’s on LinkedIn?

Yeah…just about everyone.

But here’s the important question…When was the last time you updated your LinkedIn profile?

If you said to yourself, “Hmmmm…I don’t actually remember,” – don’t worry – I’m pretty sure you’re not the only one.

But if you want to use LinkedIn to connect with people, develop relationships, and generate leads – you need to make sure your profile is current.

An outdated LinkedIn profile doesn’t do you any good – and it definitely doesn’t help those you want to connect with. Your LinkedIn profile is like a digital business card – and it’s there to help you make a great first impression.

With that in mind, I’m sharing with you my EXCLUSIVE LinkedIn Profile Update Guide! It has info on all of the areas of your profile where you should put your focus, links to some great profiles to take a look at, and a couple of videos to help you get your profile looking its very best.

Once you’ve given your profile an update, hit reply to this email and share it with me – I’d love to see what you’ve done!
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Please comment below. I would love to hear from you.

​What do businesses need to know about finding new clients on LinkedIn?

That’s a good question. I think the main thing that a lot of people don’t ask themselves and that they should is: Philosophically, what do we want to stand for? What is our method going to be to find leads on LinkedIn?
Because, and this applies to marketing in general, there are many methods out there. And most methods out there work – one way or another. For example, if somebody tells you that you should just do video – focus on video.

It’s interesting because I posted about this today, and it’s just a pure coincidence. But you could, for example, just do video and try to get a huge reach. That’s possible. And it may work for you – especially if you’re talented on video. Or you can also go with automation – that is possible – and you will get leads from that. But the question is whether you agree with this philosophically.

Or you could do what is more my route and what I teach – which is to start conversations in a natural way and build some rapport. And then, when you see that they have a potential problem that you could help them with, simply offer them a 15-minute conversation – just like you would if you were at a networking event. It may not be the main driver of your leads, but that is my method.

And you as a business need to decide which of those methods do you align with philosophically? And once you’ve made this decision, you need to invest the time to master it.

I just see too many people saying, “Yeah, I dabbled with this, and I dabbled with that, and it didn’t work.” I think it didn’t work because you didn’t give it enough time.

The main thing that I would recommend people think about is what philosophically aligns with them personally.

“It’s essential to put time into any particular methodology you choose. Consistency and putting in the effort will yield results.”

With my method, you can literally get a call tomorrow. So, I spent a lot of time doing social selling today. And I booked two calls for tomorrow and one for the day after tomorrow. And that was because I already know how to do this. If you’re new, you may need a little longer. But theoretically, if you’re a fast learner, and if you already have experience in approaching strangers in any other setting in the real world, you’re going to have a much easier time.

Because I’m just taking what works in the real world and translating it online. Start having a friendly conversation and then ask them for a quick call. And that can work. You can get the next call booked tomorrow. But it may take you a little while before you get the hang of it.

“It’s important to recognize that the virtual space is just an extension of the non-virtual space.”

The other day I said to a prospect: Imagine you are at a networking event and you saw somebody that could be a possible client for you. What would you ask them? What would you say to them? And he said, “Well, I would just walk up there and just tell them about my product.” But no – you wouldn’t do that – or the person would run away. You would ask them, “Do you like the tuna sandwiches?” or “Did you like the last speech that you saw?” You would ask those situational questions.

What I hear from my network is that the reach on their LinkedIn content is going down. Is that true?

I generally think that the content party is slowly coming to an end.

For example, on LinkedIn, you have a significantly wider reach than you would have on other social platforms. Because LinkedIn is not yet as saturated as, for example, Facebook, you still can get above-average organic reach on LinkedIn, but it’s declining.

And I see this, and I hear this, across the board from anybody who’s in that space – so that is a problem.

But the question itself implies that content is the main source of leads. And I hear this from many people, too. They say, “Oh, my God, I’m terrified that my reach is going down.” And I think they shouldn’t be.

Let’s say you have a following of 20,000, your biggest bang for the buck will be from actually starting conversations. The content then plays only a supportive role. So, if you start 15 conversations every day, then you’re going to get outstanding results. If the content declines by 30% over the next year – it doesn’t matter all that much. It’s really the conversations that you start that matter.

“Using LinkedIn to start conversations with people is where the real value is for lead generation. Your content can be good, but if you’re not talking with people – is it really helping?”

This ties in with what you talk about in your marketing, which is “Cybernetic Social Selling” – what is that?

Yes, we’ll call it “cybernetic social selling” because cybernetics is the science of outcome-driven goal direction. And it means that you actually are trying to stay human in the conversation, but at the same time, you are pursuing a goal. What is that goal? Getting to a 15-minute conversation or getting them to agree to have a quick phone call with you.

And there are three stages. The first is rapport building. Then it’s exploration and seeing whether they are in the market for your service, and if they are, offer them the call. You just have to be goal-directed in order to get to that point.

3 Action Steps

1. Start natural conversations with people on LinkedIn to build rapport and see if they potentially need your products or services.
2. Understand that the content you create is important but not as important as the conversations you have with potential clients.
3. In order to sell your product or service, build rapport, then explore if the potential client is in the market for your products or services, and then ask for a 15-minute call with them to talk.

Connect with Michal Bohanes and find out more about his Alpha Lead Academy.

Please comment below. I would love to hear from you.

​Do you know what I’m a big believer in? Well, there are a lot of things, but one of the things at the top of my list is the idea that you should CELEBRATE EVERYTHING!

Now, when you hear the word “celebrate,” your mind (if you’re like most people) probably equates it to success.

It’s natural.

When you accomplish something, you should celebrate it – no matter how big or how small.

And I agree 110%!

But what if I told you that when I talk about “celebrating everything,” – I’m not just talking about the good. I’m also talking about the not-so-good.

If you’re thinking, “WHAT? Why the heck am I going to celebrate when things are not going so well in my business or personal life?” There are two good reasons.

When you celebrate – the good or the bad – it helps to create a perspective that can:

Shift Your Mindset and Elevate Your Thinking

And those are two pretty powerful things – no matter what’s going on with your business or personal life.

Shifting your mindset when you’re experiencing success can easily translate into more success. It’s easy to look at what you’re doing well and extrapolate from it to create bigger successes in your life.

And the same goes for elevating your thinking! Why stop at this one taste of success you’ve experienced when you can make it bigger and better?

But what about when you experience a setback or a failure?

In a previous email, I shared that failure does not define you, that it’s merely a step to success.

Of course, it can only be that step if you actually celebrate it to create that perspective that allows you to shift your mindset and elevate your thinking.
Because keep in mind that part of the definition of to celebrate is to acknowledge.

And not-so-great moments and failures need to be acknowledged.

By celebrating/acknowledging them, you can:

• Learn ____
• Grow ____
• Change ____
• Create ____
• Improve ____
• Shift ____
• Navigate ____
• Build ____
• Plan ____

I’ll let you fill in the blanks for those action verbs.

But if you look back on a failure and take the time to “celebrate” it – can you see how failure might be even more powerful than success? And can you see how it helped you to shift your mindset and elevate your thinking?

It’s because you celebrate everything that you are where you’re at now – and will meet those big goals you’ve set for yourself.

So yes, whether it be writing down ten things you’re grateful for this month or reflecting on what went wrong at last week’s not-so-successful meeting, be sure to celebrate it.

You’ll be glad you did.
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Please comment below. I would love to hear from you.

I want to do a quick activity with you! Take 10 seconds and think of 10 things that are tied to your identity.

And…GO!

1…2…3…4…5…6…7…8…9…10

And…DONE!

Now, thinking about that list – how many of the things you thought about are tied to your business? Quite a few? Just a couple? None at all?

If it was just a couple – or even none at all – I want to give you a big round of applause! High achievers in the business world have a tendency to tie their identity to their business and its success.

It’s natural. And when business is going well, you feel good about yourself.

But when your identity is tied solely to your business – and things aren’t going well (and it will happen) – it can be devastating. It can leave you feeling emotionally unsure of your capabilities – and can even have ramifications on your physical well-being.

Nobody wants that!

That’s why it’s vital you: Identify a “you” that is separate from your business.

Of course, the million-dollar question is: How do I do this?

Thankfully, it’s not that difficult, but it does take a conscious effort.

You can:

Establish boundaries on your business time – You can’t do business 24/7 and keep “you” healthy – so think about where you can set some boundaries.

• Walk away from the computer at a set time and power it down for the day
• Let clients know the specific hours you’re available
• Put your phone in a drawer when you go to bed
• Put a vacation on the calendar – and actually take it (I’m taking my own advice on this one right now! I’m taking some time off – and I scheduled this email to go to while I’m away!)
• Grow your team and let them support you, so you have more control of your time
• Schedule lunch every day – and don’t do business during that time

Set goals that have nothing to do with your business – Is there something you’ve been wanting to try? Rock climbing? Training for a 10K? Learning a second language? Then do it! And commit to it! Your outside interests help to make you a well-rounded individual (and, in turn, it will benefit your business).

Foster relationships that are outside of your professional circle – Yes, I’m always telling you to reach out to experts to help you with your business, but what about those people who are just there for YOU? Whether it be to raise your spirits or share a laugh or spend some quality time together? Grow those relationships to keep your identity healthy.

Entrepreneurship has plenty of highs and lows – and learning to handle them is crucial. Next Saturday, I’ll be back with #2 on this list – and I’m really looking forward to sharing it because it’s something I tell you to do – and I tell you to do it often! (Can you guess what it is?)

Please comment below. I would love to hear from you.

We’ve talked a lot about communication in the last few weeks. Susan Rose shared her thoughts on the power of email marketing in Tuesday’s interview. And last week, Sean Sutherland shared how Kapowza has been sending out newsletters and reminded us that we shouldn’t forget about using snail mail – especially if we are looking to send clients or prospective clients some promotional items.

I couldn’t help but think about all of the ways that we can stay in touch with our clients – and how fun it is to occasionally go to your mailbox and find something other than junk mail or bills.

With that in mind, I want to introduce you to Trident Communications. If you’re thinking of getting some items with your logo – then reach out to Betsy Hall and the team at Trident Communications.

Trident Communications has everything from pens to shirts to glassware to trade show items – and so much more. If you dream it, the team at Trident can probably make it happen!

If you need branded materials to send out to clients (because they’ll be so happy to receive something other than a bill in their box) or for your next event, let Trident Communications help you.
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Please comment below. I would love to hear from you.

​Why should any business use email marketing, but specifically entrepreneurs?

The first part of that question is that it doesn’t matter what industry you’re in – email can work. Now, the same tactics don’t work the same from industry to industry. You have to adapt whatever you’re doing based on you and your businesses. So, that’s the first thing.

The second thing to remember is that it is email, and study after study has shown that it is the most effective marketing tactic for a variety of reasons. People say you have to hurry. But you’re going to get in front of more people than if you are doing social media – the percentages are like less than 1% and 20%. And you control the message. And you control your list. You just have a lot more control over what you’re saying and how people are responding than anything else.

“People have said, “I’m not using an email strategy.” And these same people are saying that they’re leveraging their social media, such as Facebook or YouTube. But what if YouTube is unavailable? What if Facebook locks you out? What if LinkedIn is not available, and you don’t actually have that contact information to reach the people who have already said they’re interested in hearing what you want to say?”

I just want to throw it out there that if you have these subscribers, and you have these engaged people on social media, they’re engaged with you. So, they will go with your email marketing, as well. Additionally, social media algorithms prevent a certain number of people from seeing your posts. That’s just how it works.

What are your recommendations for using email to nurture your subscribers?

It is kind of a hybrid between a more formal message and something you can do on social media. But ultimately, you’re having a conversation.
You don’t want to only be selling. The call to action can be a variety of things. It’s not necessarily a launch for something you’re selling. Most of my calls to action are asking questions and asking people to respond, so that I am then getting into a conversation with them.

Email allows you to add more information. You can craft your story, your something of interest, share value, and then get people responding. And I think that that’s a really great way to nurture. Maybe 5% of your emails are going to be a pitch. And maybe you’re going to do that trust-building and things like that. But most of the time, you’re just really engaged in the conversation, which secretly you have already received.

“This is the same with any medium. If you’re going to encourage conversation, then be ready to have the conversation. If somebody actually responds back to you, and answers the question that you’ve posted in your email, then take them to the next step and have that plan for what you say to them.”

Is there a specific type of email that’s important to send?

There’s a series of important emails to send when you’re inviting somebody on to your general marketing list.

So, there’s the welcome email. Multiple industry experts say this is the most important email and why? Well, there are a lot of reasons. First of all, if somebody is interested in you and they are subscribed, and you just gave them something juicy, then they gave up one of their most valuable pieces of personal information to get this thing that you offered them. So now, you have the opportunity to show them some respect and some love for having done that.

And so, creating an email that tells them what to expect from being on your list is a really important thing to do. Then you’re going to have a series in the sequence that helps people get to know you. And then they’re all excited.

“If you don’t have a warm email sequence, Susan has put together an opportunity.”

It’s a series of five emails. I highly encourage you to turn it into your own language because that’s how I talk to my list. But it’s the framework – so you can look at it and say, “Okay, this email has this information about me, and this email has this type of a case study, and there’s this email telling people what to expect.” And so, it’s just laid out, and you just do it, and then you put it into your autoresponder, and you do it for free.

3 Action Steps

1. Know that email is effective as a part of your marketing strategy no matter your industry.
2. Use email as a means of having a conversation with your subscribers.
3. Create a series of emails that welcome your subscribers and tell them what to expect from you.

Connect with Susan Rose on LinkedIn or click here to receive her “Warm Welcome Email Templates.”

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